How Frieda Caplan, the ‘Kiwi Queen’ of California, Changed the Way We Eat

Take this recipe for minced beef and bean sprouts. Or perhaps this one, which pairs shiitake mushrooms with silky braised eggplants. Consider, even, this sweet and simple loaf speckled with slices of zippy kiwi.

These recipes owe their popularity largely to the pioneering work of Frieda Caplan, a dynamite saleswoman, who rose to the top of the produce business with her company, Frieda’s Specialty Produce. Her life's work would change the way we eat forever.

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